Looptopia, CLA’s signature event during 2007 and 2008 created a new experience for over 400,000 people and launched the summer tourism season for Chicago. As the country’s first dusk until dawn cultural and artistic celebration, Looptopia’s multiple goals included increasing public awareness of the Loop as a destination, highlighting its art, culture, venues, amenities, and diversity, while simultaneously providing a platform for Loop businesses and institutions to promote individual programming, products, and services, expanding their audience and consumer base.

In addition to bringing an audience of approximately 400,000 people to doors of businesses and organizations in the Loop, through an aggressive media campaign Looptopia has also brought exposure to Loop members with over 200 million media impressions through 2007 and 2008.

"Looptopia set an incredibly high standard…We were thrilled beyond belief to see so many people down in the Loop enjoying all that it has to offer. Thank you for providing the Loop (and Chicago) with an opportunity to shine!”
                     -- Kirsten Hull, Joseph Freed & Associates, Sullivan Center 


2007 and 2008 
88 news outlets covered Looptopia:
•Approximately 200 million media impressions
•Includes 31 print publications, 47 online outlets, 6 television and 4 radio outlets

Major Chicago press included:
•Chicago Tribune, Chicago Sun-Times, Crain’s Chicago Business, Chicago Social, and Chicago Magazine

National reach:
•USA Today, media in Illinois, New York, Michigan, North Carolina, West Virginia, Virginia, Connecticut, Georgia, Wisconsin, Florida, Pennsylvania, Oregon and Massachusetts

International Reach:
•In 2008 www.looptopia.com received over 126,000 visits from a total of 94 countries around the world.