Chicago Loop Alliance (CLA) represents Chicago's most dynamic mixed-use district and serves the rapidly growing central business area. CLA advocates for Chicago's most appealing historic and contemporary architecture, mainstay retail stores, restaurants, residences, hospitality and entertainment as well as a number of high profile and respected educational and cultural institutions.  CLA is focused on bringing together these various Loop businesses and organizations to support one another in creating and promoting a vibrant, flourishing Loop where people live, work & play.  
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